
一 | 7月18日傍晚,黑龙江福彩2026年“民政惠民生 福彩龙江行”公益宣传活动在伊春市正式启幕。 Actor Shilpa Shetty Kundra has filed a petition before the Bombay High Court, seeking legal protection of her personality rights after discovering widespread and unauthorised use of her images, likeness and manipulated visuals across several online platforms. The actor, who has sustained a long, successful career in Bollywood and gained global recognition after winning Big Brother in 2007, is now pushing back against the commercial misuse of her identity. The lawsuit lists 27 identifiable businesses, including websites that are alleged to have unlawfully utilized her photos to promote goods or increase traffic, according to information obtained by HT City. The case now encompasses hundreds of unidentified perpetrators due to the plea's inclusion of many anonymous parties under the John Doe category. The star claims that the dissemination of altered photos and manipulated recordings could damage her reputation and dignity. View this post on Instagram A post shared by Shilpa Shetty Kundra (@theshilpashetty) Representing Shetty, Advocate Sana Raees Khan highlighted the seriousness of the issue, stating that the actor’s public image is the product of decades of work and cannot be commercially exploited without her permission. “No platform or individual can appropriate her name, likeness or persona for financial gain. Such misuse is a direct attack on her dignity and reputation. We have approached the High Court to ensure her identity is not treated as a commodity,” Khan said. Shetty’s legal action follows a growing trend of Indian celebrities turning to the courts to secure their personality and publicity rights. Recently, stars such as Amitabh Bachchan, Aishwarya Rai Bachchan, Abhishek Bachchan, Karan Johar, Rishab Shetty, Hrithik Roshan and Akkineni Nagarjuna have obtained similar protection orders. This case highlights the cocerns public figures have in the digital era. The risk of deepfakes, manipulated visuals and unauthorized brand endorsements risk the image of these celebrities. This not only blurs legalities but also ethical boundaries. Also Read: Shah Rukh Khan’s Birthday: Kajol, Akshay Kumar, Shilpa Shetty and More Wish King Khan。作为全省巡回公益宣传的开篇之作,本场活动以文艺演出为载体,以互动科普为纽带,将福彩公益理念融入精彩纷呈的舞台表演与惠民互动之中,为林都百姓送上了一场兼具文化质感与公益温度的惠民盛宴。盛夏的林都伊春,林海叠翠,清风送爽。活动现场,开场舞《盛世花开》以灵动昂扬的舞姿拉开整场演出序幕,活力四射的乐队演唱瞬间点燃现场氛围;傣族舞《花腰傣》尽显民族风情,古典杂技《彩碟纷飞》以千锤百炼的功底赢得满堂喝彩,奇幻魔术带来虚实交错的惊喜,舞蹈《我在黑龙江等你》更将黑土地的热忱邀约揉进每一步舞步之中,引得现场观众阵阵掌声。作为活动的精神内核,两首原创主题歌曲《福泽万家》与《福满龙江》成为全场亮点。

二 | 作品以黑龙江这片黑土地为创作根脉,以福彩公益初心为精神内核,将“扶老、助残、救孤、济困”的发行宗旨融入悠扬舒展的旋律,既唱出了龙江大地的山河盛景与烟火温情,也诉说了黑龙江省福彩三十余年扎根民生、守护万家的坚守与担当,让公益情怀在歌声中直抵人心。为打破公益宣传的距离感,活动在节目间隙精心设置了多轮公益知识问答与大屏互动游戏。主持人围绕福彩发行宗旨、公益金提取规则、理性购彩理念、经典玩法发展历程等内容展开科普,观众踊跃举手参与答题,在轻松的互动中直观了解福彩公益的价值与意义;两轮大屏摇一摇竞速游戏将现场氛围推向高潮,趣味十足的互动形式让观众沉浸式参与其中,获奖观众收获即开型彩票刮刮乐礼品,真正实现了在娱乐中认知公益、在参与中感受温度。

三 | 一场家门口的文艺演出,既是文化惠民的生动实践,更是福彩公益理念的具象化传播。作为2026年“民政惠民生 福彩龙江行”系列公益宣传活动的首站,伊春站活动承载着特殊的开篇意义——选择在素有“中国林都”之称的伊春启程,既是对这片生态沃土的致敬,也寓意着福彩公益事业如千年红松一般,始终扎根大地、向阳生长,稳稳扎根于民生沃土之中。首站落幕,步履不停。2026年“民政惠民生 福彩龙江行”公益宣传活动还将陆续走进省内其他地市,持续以群众喜闻乐见的形式传播福彩公益理念,展现责任彩票担当,让公益的暖流浸润龙江大地的每一个角落,为增进民生福祉持续注入温暖而坚实的福彩力量。
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